Friday, July 26, 2019

The Service Experience

I think it is safe to say that having lunch or dinner at a typical fast food restaurant, like Burger King is not an experience. We eat at those places because of hunger and convenience. We expect nothing more than a burger, fries, a soft drink and perhaps a clean booth or table in which to sit.

But when we decide to visit a Japanese steak house, well, this is a completely different story. We will sit around the hibachi table and view a menu with people we typically do not know. We don’t mind at all the extremely high price for the steak, shrimp, or chicken. We expect this, otherwise we would not be there.

We patiently wait for the chef to arrive with his table of meats, vegetables, rice, and sauces and spices. We enjoy his presentation as he whirls knives and spatulas around with the precision of seasoned juggler. He builds huge fires and onion volcanoes. He has a quick wit and an impressive charm.

Added to all this, he prepares our meal to absolute perfection. Yes, we attend this place not merely to eat dinner. We attend here to have an enjoyable experience. We don’t mind sharing that experience with people we have only just met.

Experiential marketing is now the thing in business. Businesses do well to provide for their customers something far more than “fixing” something. Intelligent customers know the market is replete with technicians who can repair or clean things. So, the company that makes the service an experience is the company that many people will want to call.

In carpet cleaning the typical service call is quite short. A technician or two run in with a wand and start steaming away. In an hour or so they are running to the next job clinging to the check of the last “victim.” Did they do a good job? Will the stains re-appear in a week or two? Were these techs professionally certified and trained to handle the challenges of the carpet cleaning industry? These and many questions like them should be considered.

At KleanEasy the process is so much more than that. Call us and let is tell you how allowing us to handle your cleaning needs will be more of an experience.
Click the Image and Read about the Kleaneasy Experience ... then call us!

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